Legacy Pro Sports Agency

ATHLETE NIL DEALS

Partner With Legacy For NIL Success.

At Legacy Pro Sports Agency, we understand the evolving landscape of collegiate athletics and the transformative opportunities that lie within Name, Image, and Likeness (NIL) deals for student-athletes.

WHAT ARE NIL DEALS?

NIL deals grant student-athletes the ability to capitalize on their personal brand by leveraging their Name, Image, and Likeness for endorsements, sponsorships, and other commercial opportunities. These agreements enable athletes to benefit financially while maintaining their eligibility to compete at the collegiate level.

EVALUATING ATHLETES

When evaluating athletes for NIL deals, several key factors come into play. Considerations such as performance, reputation, social media presence, engagement and influence, brand alignment, local and national appeal, and potential for growth, all help determine an athlete’s marketability and potential for successful partnerships.

ATHLETE + BRANDS =  NIL DEALS

Matching athletes with compatible brands, negotiations, and contracting, ensuring fair compensation and mutual benefits for both parties is what we specialize in. Throughout this process, strict adherence to legal guidelines and NCAA regulations remains paramount, safeguarding the athlete’s eligibility and compliance.

WE WORK WITH ATHLETES FROM HIGH SCHOOL THROUGHOUT THEIR COLLEGIATE AND NFL CAREERS

At Legacy Pro Sports Agency, we’re dedicated to guiding student-athletes through the complexities of NIL opportunities. Our expertise representing over 5,000 former NFL players and network empowers athletes to navigate this new landscape, ensuring they maximize their potential while maintaining compliance with NCAA regulations.

NIL Student Athlete

Contact Us Today For More Information On Our NIL Services

Our agency is committed to providing strategic guidance, securing lucrative partnerships, and ensuring athletes understand the legal and compliance aspects of NIL deals. We believe in continued growth, both on and off the field, and empowering athletes to build a legacy beyond their sport.

THE PROCESS

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Initial Evaluation

The initial evaluation process for NIL opportunities involves a meticulous analysis of an athlete’s performance metrics, accolades, and impact within their sport. Simultaneously, we delve into their social media footprint, scrutinizing engagement rates, follower demographics, and content quality, all while assessing the athlete’s overall brand image, values, and potential alignment with partnering brands. 

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Negotiating & Contracts

Our agency has over 6 years of experience negotiating contracts for former NFL players. The process of negotiating NIL deals involves meticulous discussions focused on fair compensation, rights, and deliverables, ensuring a win-win scenario for both the athlete and partnering brands. Contracts are meticulously crafted to establish clear expectations, protecting the athlete’s image while delivering value to the brand, and developing enduring relationships built on trust, equity, and shared goals.

Matching Partnerships

Athletes are meticulously matched with potential partnership opportunities following a comprehensive evaluation that considers their unique brand, values, and audience demographics. Leveraging this data, we strategically identify brands that align seamlessly with the athlete’s ethos, ensuring that collaborations are authentic, resonate with their audience, and yield mutually beneficial outcomes for both athlete and brand.

Legal & Compliance

LPS Agency represents current and former NFL players on multi-million dollar deals with major brands. In relation to high school players, we adhere to legal guidelines and NCAA regulations throughout the NIL process is essential, safeguarding the athlete’s eligibility and reputation while ensuring compliance with evolving legislation. Upholding these standards not only protects the athlete’s collegiate career but also creates a foundation of integrity and trust essential for sustainable success in NIL partnerships.

GET A FREE EVALUATION

Join us at Legacy Pro Sports Agency as we navigate the exciting realm of NIL deals together, turning potential into prosperity for today’s student-athletes.

Get a Free NIL Evaluation

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